Why insurers might not be bothered by high prices
March 08, 2026
Insurers like to portray themselves as gatekeepers who help prevent runaway prices for medical procedures. After all, if they pay less for medical procedures, their costs are less, which theoretically should mean more profit. In this model, the insurers and patients are aligned in wanting low prices at clinics and hospitals.
KFF Health News published a piece explaining that the incentives that insurers face might actually tilt the other way. After providing examples of seemingly outrageous prices, the article explains that "Insurers aren't incentivized to lower prices, because high prices mean they 'get a slice of a bigger pie'... when prices rise, they can pass on the increase to customers in the form of higher premium costs... [which] mean less money for the patient and more profit for the insurer." The article notes that "Medical inflation has steadily outpaced general inflation for years, with bills for many brief, routine procedures reaching tens of thousands of dollars." Patients are affected by the high prices because even with insurance, they often need to pay the deductible or co-insurance, which can amount to several thousands of dollars.